Marketing

A Client Base of One
By August 10, 2015 Read More →

A Client Base of One

In a world of virtual this and viral that, one of the most effective ways to ensure a steady flow of important clients is to understand them inside and out. Each and every one…

Posted in: Marketing, Sales, Strategy
Marketing as Metaphor
By August 10, 2015 Read More →

Marketing as Metaphor

It’s often more important to articulate what your business is “like,” than to say what it actually is. Here are the stories of two geniuses when it comes to marketing metaphors.

Posted in: Marketing, Psychology
The High Margin Imperative
By August 9, 2015 0 Comments Read More →

The High Margin Imperative

As small business owners, we simply don’t have the option of choosing between volume and gross profit. Only the latter is available to us. On this track, you’ll learn all about the “high margin imperative.”

Posted in: Marketing
By August 9, 2015 0 Comments Read More →

Test Post 4

Here is some text to use in the test posts… Here is some text to use in the test posts… Here is some text to use in the test posts…

Posted in: Marketing