Recent Audio Tracks
If Practice Makes Perfect, Why Don’t We…
Practice really does make perfect. Anyone who has played a sport or musical instrument knows there is no substitute. So, when it comes to business and the things we must master to succeed, why is it we seldom even hear the word, “practice?”
Change Your Habits, Change Your Life!
Because habits become so ingrained, we seldom think about or even acknowledge them. Yet for precisely that reason, the ability to create new, empowering habits is potentially staggering.
Which Comes First?
Every entrepreneur has heard how one must “follow his passion.” But the fact is, that in this chicken-and-egg conundrum, it’s well established that something comes before passion—knowledge!
A Client Base of One
In a world of virtual this and viral that, one of the most effective ways to ensure a steady flow of important clients is to understand them inside and out. Each and every one…
Marketing as Metaphor
It’s often more important to articulate what your business is “like,” than to say what it actually is. Here are the stories of two geniuses when it comes to marketing metaphors.
The High Margin Imperative
As small business owners, we simply don’t have the option of choosing between volume and gross profit. Only the latter is available to us. On this track, you’ll learn all about the “high margin imperative.”
Test Post 4
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